Appleton Estate Is Trying To Bleed Me Dry

by Matt Robold on April 23, 2008

Got the announcement last week, but I’m just getting around to posting it today because I’m lazy.  Apparently my favorite distiller of rum, Appleton Estate, is releasing a new super-ultra-mega-mucho premium rum.  I love Appleton Estate.  I think I own one bottle of everything they offer with the exception of the Master Blender’s Legacy (note: Dood now accepting gifts of the Master Blender’s Legacy).  The V/X, the Extra, and the Reserve are probably the rums I use most often for an evening cocktail, and the 21-year-old is one of my favorite sippers (no need to point out that I haven’t reviewed any of these rums, I’m well aware of my deficiencies in sucking up to my favorite rum company).  Anyway, it looks like Appleton Estate is going to be introducing a 30-year-old rum that I will be forced to buy as mandated by my religion.

Appleton’s press release is below.

Limited Edition Appleton Estate 30 Year Old Jamaica Rum to be Introduced in Select Markets Across the Globe.

April 1, 2008; Kingston, Jamaica. Appleton Estate Jamaica Rum has introduced a limited edition 30 year old rum.

Only 1,440 bottles of Appleton Estate 30 Year Old Jamaica Rum has been produced, and according to David McConnell, Managing Director of Global Marketing for Appleton Estate Jamaica Rum, this limited edition rum will be available in select markets across the globe.

“Appleton Estate 30 Year Old Jamaica Rum is a very rare and special rum that has been aged in oak casks for 30 years. It is a limited edition product and we are only producing 1,440 bottles which we will release in select markets across the globe where it will be available in duty free and luxury or boutique accounts.”

Appleton Estate 30 Year Old Jamaica Rum is packaged in a proprietary bottle whose design was inspired by the Appleton Estate signature bottle that has been a hallmark of the brand since it was launched 20 years ago. The bottle has a cork finish and each bottle has a hand-numbered certificate of authenticity.

McConnell noted that the Company was very excited about introducing the first Appleton Estate Limited Edition brand. “We are thrilled to be able to introduce a Limited Edition Appleton Estate rum. The Appleton Estate is recognized around the world for producing premium aged rums of the finest quality and we are very excited about the prospects for our Very Rare 30 Year Old. This rum will appeal not only to persons who are passionate about rums, but also to all spirit connoisseurs.”

The brands that make up the Appleton Estate Jamaica Rum range include the flagship brand, Appleton Estate V/X Jamaica Rum, the super premium Appleton Estate Reserve Jamaica Rum, the ultra premium Appleton Estate Extra 12 Year Old Jamaica Rum, and the luxury rums, Appleton Estate Master Blenders’ Legacy and Appleton Estate 21 Year Old Jamaica Rum.

The Appleton Estate Jamaica Rum range is produced exclusively on the Appleton Estate which is located in the Nassau Valley in the parish of St. Elizabeth, Jamaica. The first known documentation of rum production on the Appleton Estate is dated 1749 and it is the oldest sugar estate and distillery in Jamaica.

Bright and shiny colour with a coppery hue

Baked pear, maple, spice and orange peel notes with hints of ginger and vanilla

The subtle oak character is wrapped with delicate spices and vanilla

Its clean finish lingers with molasses


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