Appleton Estate Is Trying To Bleed Me Dry

by Matt Robold on April 23, 2008

Got the announcement last week, but I’m just getting around to posting it today because I’m lazy.  Apparently my favorite distiller of rum, Appleton Estate, is releasing a new super-ultra-mega-mucho premium rum.  I love Appleton Estate.  I think I own one bottle of everything they offer with the exception of the Master Blender’s Legacy (note: Dood now accepting gifts of the Master Blender’s Legacy).  The V/X, the Extra, and the Reserve are probably the rums I use most often for an evening cocktail, and the 21-year-old is one of my favorite sippers (no need to point out that I haven’t reviewed any of these rums, I’m well aware of my deficiencies in sucking up to my favorite rum company).  Anyway, it looks like Appleton Estate is going to be introducing a 30-year-old rum that I will be forced to buy as mandated by my religion.

Appleton’s press release is below.

Limited Edition Appleton Estate 30 Year Old Jamaica Rum to be Introduced in Select Markets Across the Globe.

April 1, 2008; Kingston, Jamaica. Appleton Estate Jamaica Rum has introduced a limited edition 30 year old rum.

Only 1,440 bottles of Appleton Estate 30 Year Old Jamaica Rum has been produced, and according to David McConnell, Managing Director of Global Marketing for Appleton Estate Jamaica Rum, this limited edition rum will be available in select markets across the globe.

“Appleton Estate 30 Year Old Jamaica Rum is a very rare and special rum that has been aged in oak casks for 30 years. It is a limited edition product and we are only producing 1,440 bottles which we will release in select markets across the globe where it will be available in duty free and luxury or boutique accounts.”

Appleton Estate 30 Year Old Jamaica Rum is packaged in a proprietary bottle whose design was inspired by the Appleton Estate signature bottle that has been a hallmark of the brand since it was launched 20 years ago. The bottle has a cork finish and each bottle has a hand-numbered certificate of authenticity.

McConnell noted that the Company was very excited about introducing the first Appleton Estate Limited Edition brand. “We are thrilled to be able to introduce a Limited Edition Appleton Estate rum. The Appleton Estate is recognized around the world for producing premium aged rums of the finest quality and we are very excited about the prospects for our Very Rare 30 Year Old. This rum will appeal not only to persons who are passionate about rums, but also to all spirit connoisseurs.”

The brands that make up the Appleton Estate Jamaica Rum range include the flagship brand, Appleton Estate V/X Jamaica Rum, the super premium Appleton Estate Reserve Jamaica Rum, the ultra premium Appleton Estate Extra 12 Year Old Jamaica Rum, and the luxury rums, Appleton Estate Master Blenders’ Legacy and Appleton Estate 21 Year Old Jamaica Rum.

The Appleton Estate Jamaica Rum range is produced exclusively on the Appleton Estate which is located in the Nassau Valley in the parish of St. Elizabeth, Jamaica. The first known documentation of rum production on the Appleton Estate is dated 1749 and it is the oldest sugar estate and distillery in Jamaica.

Appearance
Bright and shiny colour with a coppery hue

Nose
Baked pear, maple, spice and orange peel notes with hints of ginger and vanilla

Palate
The subtle oak character is wrapped with delicate spices and vanilla

Finish
Its clean finish lingers with molasses

{ 10 comments }

Bob Davies April 29, 2008 at 7:21 pm

Hi, thanks for adding a link to my website. I will definetly return the favour when I get home tonite.
I enjoy your site and I’m hoping to secure a bottle of the Appleton 30 year old for myself. We have been allocated a “few” bottles, hopefully it will be here soon before I go to Appleton next month.
Cheers
Bob Davies

Matt Robold April 29, 2008 at 8:26 pm

Hi Bob,

I’m always on the lookout for other rum enthusiasts and was actually shocked when I realized I hadn’t linked to you yet when I’ve had your site bookmarked for a while now. I confess, I’m more than a little jealous that you’ve already been allocated any bottles of the AE30YO (and that you’ll be visiting Appleton).

Hope your trip goes well.

Cheers!

shannon May 1, 2008 at 6:30 pm

Hi Rum Dood,

My name is Shannon and I’m the editorial assistant at Foodbuzz.com. I am very impressed with the quality of your posts and to that end, I’d like to invite you to be a part of our newly launched Foodbuzz Featured Publisher program. I would love to send you more details about the program, so if you are interested, please email me at Shannon@foodbuzz.com.

Cheers!

Shannon Eliot
Editorial Assistant, Foodbuzz.com
shannon@foodbuzz.com

Bob Davies July 7, 2008 at 4:24 pm

Appleton tour was a blast. Had a great day with Joy Spence. Unfortunately didn’t get to taste the 30 year old. They now say we might get a couple of bottles later this year. Still worth the wait!!

David Ellis November 20, 2008 at 3:52 am

When should we get a good idea of when we can start buying this prized bottle? I am saving up right now!

Matt Robold December 3, 2008 at 3:52 pm

Hi David,

Sorry for the tardy response. The date for Appleton Estate 30 seems to keep moving. I’ve heard the end of 2009, I’ve heard sooner. When it comes out, expect a party here. ;-)

Corey January 28, 2009 at 11:52 am

Well-well, there is definitively must be a rum sampling after such prepossessing presentation. I would like undoubtedly to taste this Appleton Estate being so well promoted by so called the fifth estate that the Globe Network is. Cheers indeed!

AdvInParadise February 19, 2009 at 3:11 am

Looking forward to sampling at AE in Jamaica during May, even if it’s the “29″ year sampling. Hope to pick some up in the San Jose or San Francisco Bay area of California in the U.S.A.

Excellent site and looking forward to more of your recommendations. Been to Jamaica so many times, but have never been to Appleton Estates. Usually have always managed to cart a couple of their bottles home. One of the _ Airlines _ ticketing and baggage staff refused to let us bring any in our checked baggage back from Los Angeles to northern California, so we had to part sweet company to it to a couple of local, but very happy strangers. We gave them the rum, rather than the staff at the _ Airlines _ check in. They were so upset that we didn’t leave it with them, thinking that they’d score, in the name of “homeland security”. Pity, pity, pity… Considering we had the allowance within Federal gov’t limitations, the _ Airlines _ people at LAX were scamming us, plain and simple. That was during early June of 2007.

Paul Etter November 11, 2009 at 3:31 pm

I recently had the fortune of visiting Appleton and really enjoyed the tour. I picked up a bottle of the MBL and a bottle of the 30 year. Unfortunately, I’m afraid to open the 30 year. I have lots of nosey/untrustworthy friends who would just as soon mix it with Crystal Light… I have opened the MBL and it, of course, is divine. This is a wonderful site that has allowed me hours of “slow season” distraction. I may be your new #1 fan! I also have the good fortune of living less than a mile and a half from the soon to open Smugglers Cove!

Hooray rum!

Paul

Matt Robold November 12, 2009 at 8:09 am

Less than a mile from the Cove? Does this mean I can use your #1 fan status for couch-space when I head up to the Bay for a drink? ;)

Thanks for the kind words. Sounds like I’ll likely bump in to you at Smuggler’s Cove some time.

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