Rum Review: Ron Zacapa Centenario

When most people think of rum, they think of the islands of the Caribbean.  The images of Jamaica, Barbados, Cuba, and Puerto Rico all swirl about in the mind's eye.  The average imbiber probably immediately thinks of names like "Bacardi", "Captain Morgan's", and "Meyer's"...possibly even "Mt. Gay".  If you asked the run-of-the-mill drinker what the best rum on the market was, they'd probably say something like "Bacardi!" simply because they know the name, and no rum distiller has done a greater job at mass-marketing than has the company with the bat for a logo.

I started out as such a person - although Bacardi was never a rum I rated very highly.  Personally, I was always something of a Captain Morgan's fan, myself...and while I always fancied myself a "top-shelf only" drinker because I insisted on drinking Tanqueray Ten or Grey Goose, I consistently would order "Captain and Coke" when I felt myself in the rummy mood.

In the past 2 years, mine eyes have seen the glory of the aging of the rum, and the "Captain and Coke" man has died and been replaced with someone my brother likes to call, "The Rum Snob".

The top-rated rum in the world is not made by Bacardi.  Nor does it boast a pirate on its label.  In fact, the rum that has won the highest rating ever for the spirit from the Beverage Testing Institute (with a score of 98 out of 100) isn't from an island at all...it's from Guatemala: Ron Zacapa Centenario 23 Anos.

Background

Unlike most rums one will find on store shelves these days, Ron Zacapa is not made in the Caribbean.  Instead it is made near the Pacific coast of Guatemala.  Zacapa is actually NOT a molasses-based rum, and is instead made from the "pure sugar cane honey" or the juices from the first press of sugar cane, much like a rhum agricole (see "NOTES").  These juices are distilled into a fantastic rum which is aged in white oak casks high in the Guatemalan mountains in the region of Quetzaltenango (say that 3 times fast).  During the rum's 23 year tenure in the cellars, every facet of their environment is monitored, including the temperature, humidity, light, and even sound levels (according to the Industrias Licoreras de Guatemala website).

The rum is aged using the "solera" method.  This is the same method used to create sherry, and involves replacing any of the rum that is lost to evaporation over the course of a single year in one cask with rum that was casked the year following that (e.g. rum that was casked in 2000 will be replenished with rum that was casked in 2001 and so on).

The unique combination of this process, combined with the also rather unique locale high up in the mountains, further combined with trade secrets that competitors have been desperately attempting to divine for years, gives Ron Zacapa a profile that is truly incomparable.

Appearances

The Ron Zacapa is a darker rum.  Rather than a typical amber color, this rum is a deep, rich brown (rich is a word that will continually be used in describing aspects of this rum).  A quick swirl in the glass creates a very thin ring of much stronger legs than one would expect based on the slightness of the ring.  As you watch, the ring grows thicker and the legs of the spirit make their way down to the body very slowly, belying the texture of the drink for one with the patience to let the glass breath for a moment or two.

Nose

The nose of the Ron Zacapa is not aggressive.  It's much slighter than one would expect from such a highly rated drink, but as you get closer to the spirit, the richness of the rum start to slowly stir the senses.  There's the expected scent of molasses, followed by notes of cocoa and a hint of orange.  It seems as though ever time I sit down with a glass of Zacapa I find something new in it, and this most recent tasting has been no exception.  There's actually something of a cherry finish to the nose that I've noticed tonight, although I may be guilty of having let the glass breathe too long while I took down my notes.

Character & Palate

The Zacapa is sweet.  There's no way to argue otherwise.  Your tongue is instantly enveloped in flavors of molasses, cocoa, and honey, with a slight woodiness to the finish.  There is very little burn, and this is easily one of the smoothest rums I have ever sampled, possibly only outdone in its smoothness by Ron Matusalem Gran Reserva and Temptryst Cherrywood. 

This is a complex rum with a lot of flavors at play at the same time.  As I mentioned in the section on the nose, tonight was the first time that I had noticed cherry in the nose, and the taste is revealing the same notes that I had somehow missed.  As the rum moves towards the back of your throat, other flavors continue to appear almost as pictures.  You find yourself thinking of leather saddles and tobacco plantations instead of pictures of pirates or island shirted tourists drinking in a deck chair on the beach (not that there's anything wrong with that).

One of the things that is most interesting about this rum is its texture.  The rum has a unique viscosity to it that makes it seem almost like a rum liqueur rather than a pure rum.  The texture adds to the experience of drinking the rum, as your senses of smell, taste, and even touch are all awakened by it.

The Long & The Short Of It

There is a reason that this rum has been essentially ruled out of tasting competitions: it's just too good.  Each glass of Ron Zacapa Centenario is what modern American marketeers would probably call a "complete spirit experience", with every aspect of your senses being consumed by the rum.  While it may prove too sweet or too viscous for some, for those who find it as appealing as I did, you'll never run out of occasions for drinking it.  It is an excellent evening cocktail, and it's almost-liqueur qualities make it a perfect after-dinner drink.  If you're looking for a fantastic rum that you can buy today, this is a must-have for your tasting shelf.

Dood's Rating: 5 Bottles of Rum Out of 5

More Rum Reviews

For another perspective on Ron Zacapa 23, be sure to check out Silvio's review at Refined Vices

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Print | posted on Monday, October 22, 2007 11:14 PM

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# re: Rum Review: Ron Zacapa Centenario

Left by Scottes at 10/23/2007 7:32 PM
Gravatar Excellent review Dood! You certainly caught the flavor of this rum.

You mention the viscosity... I recently stumbled upon mention that this rum is made from sugar cane syrup, not molasses. I keep forgetting to confirm this, though that should be easy enough since the soure was quoted. But I wonder if the syrup might have anything to do with Zacapa's mouthfeel...

And your comment on the Matusalem's smoothness reminds me that I have not sipped it in over a year. I must break out that bottle soon.

# re: Rum Review: Ron Zacapa Centenario

Left by Mike R at 10/23/2007 8:40 PM
Gravatar Sounds tasty! I am looking forward to your comments on the topic of rum, having a taste for it myself. Maybe you will review some BAD rums too...just to contrast and compare!

# re: Rum Review: Ron Zacapa Centenario

Left by Dood (Matt Robold) at 10/23/2007 10:06 PM
Gravatar Thanks for the kind words.

Scotte, while researching Zacapa I came across conflicting reports of whether or not the rum is made with molasses. It's entirely possible that the reports that it does use molasses are just based on the fact that it's rum and nothing else.

A little further research today shows that Zacapa is actually made from "pure sugar cane honey", or the juice of from the cane press, rather than molasses.

I've added a note to that effect on the review.

# re: Rum Review: Ron Zacapa Centenario

Left by Peter Alcamo at 1/5/2008 8:59 AM
Gravatar Thanks for the review Dood. I'm anticipating delicery of this fine Rum in about 3-4 weeks from another province (From Nova Scotia to Ontario). Although, I have not tried this rum (have only tried a handfull since I'm new to Rums), I can't beieve it will be better than the El Dorado 21yo which just knocks my sox off.

# re: Rum Review: Ron Zacapa Centenario

Left by Dood (Matt R.) at 1/5/2008 12:25 PM
Gravatar Thanks for the kind words, Peter.

The rum is just fantastic. I must confess that I can't compare it to El Dorado 21 as my current collection lacks that particular El Dorado offering (I have the 15 and I had a bottle of the12). I can say that the flavor profiles of Zacapa and El Dorado are very different, and my understanding is that the ED21 is much drier than the 15. You'll find that the RZ23 isn't dry at all.

I hope you enjoy it.

# re: Rum Review: Ron Zacapa Centenario

Left by ben Anderson at 2/20/2008 7:07 AM
Gravatar Do you know IF rum could be made using only honey instead of the sugarcane?? and Why or why not?? Great review!

# re: Rum Review: Ron Zacapa Centenario

Left by Dood (Matt R.) at 2/20/2008 7:24 AM
Gravatar Well, the definition of rum would come in to play here, which gets tricky from country to country, as each government has its own way of defining different liquors. That being said, the generally accepted definition of "rum" is a spirit made from sugar cane or its byproducts (molasses).

For example, while you could make a spirit based on sugar beets (but please don't do this...please don't), it wouldn't be considered rum by most people because of its beety origins. In the US or EU you wouldn't even be legally allowed to market such a spirit as rum!

Hope that answers your question.

~ Dood

# re: Rum Review: Ron Zacapa Centenario

Left by Grimm's Brother (the other one) at 3/22/2008 2:52 PM
Gravatar Dood. You do a great job with your reviews, and this one is no exception. RZ 23 has long been a standard and a staple. However, I recently discovered the 15 year old and confess to actually liking it better than the 23. Is this blasphemy? Most of my friends love the 23 but have never tried the 15 since it couldn't be better than the 23, right? I personally find the 15 to be everything that I love about the 23 but in a more "rum" form. That probably doesn't make much sense. I have always thought the 23 liqueur-ish, perfect for after dinner. The 15 feels more like what I think of when I think of rum but still has that Ron Zacapa magic. If you haven't tried it yet, give it a swirl in your glass and let us know what you think. I am really curious to get your impressions. Thanks for the site and keep up the good work.
By the way, I appreciated your Barcelo Imperial review and can't wait to try it.

# re: Rum Review: Ron Zacapa Centenario

Left by Capn Jimbo at 6/17/2008 8:03 AM
Gravatar Now I know that Zacapa 23 has received rave reviews for some years, and allegedly even removed from competition.

But honestly, I do wonder how much this had to do with rum's rebirth around the year 2000, and with the trend of that time (and yet today) of rum as liqueur. Sweet, smooth, light. Zacapa was the princess of that movement.

Naturally 23 was one of my first purchases for these reasons, and my partner in reviewing, Sue Sea, and I have done a number of tastings of Z-23 since then.

Yes, all the descriptors above do apply, but to us, these get lost in a smoothness that borders on bland. We found no real kick, no real distinctive qualities. It went down too easy, and left little to remember.

Now we did give it a decent rating - a solid 7 (out of 10) - which in our world means good, nice, but not great or memorable in the sense of classic rums from Barbados or Jamaica.

Of course, this is a matter of taste and there is little doubt that Zacapa understands the marketplace very well.

I do wonder whether this trend will continue, or whether it will lead to more robust, classic tastes...

# re: Rum Review: Ron Zacapa Centenario

Left by Richard Gamez at 7/3/2008 5:04 PM
Gravatar Right on! Recieved a bottle from my wife's Aunt visiting from Colombia, pick me up a gift from Guatemala. The best of the best. Taste, color, character! I will finish this bottle of Ron Zacapa Centenario 23 anos tonight.

# re: Rum Review: Ron Zacapa Centenario

Left by Bill at 8/5/2008 10:30 PM
Gravatar Just recently read the reviews on this site, great work man. Luckily my liquor store I go to is AWESOME and will order and can get just about everything out there. So I got this on order now and will receive it in about 2-3 days for the time being I picked up a bottle of Pyrat XO Reserve, definitely worth the 38 bucks. Of course I expect this from the company that makes my favorite tequila, patron silver (though I have yet to try the patron platinum).

# re: Rum Review: Ron Zacapa Centenario

Left by StevenJ at 10/14/2008 4:57 PM
Gravatar This is a delicious, versatile, amazing rum. Let's hope they won't ruin the taste chasing sales. @Capn "and left little to remember" Jimbo, I beg to differ: 23 anos turned out quite unforgettable :) I have yet to find a better rum.

# re: Rum Review: Ron Zacapa Centenario

Left by Rum Runner at 10/25/2008 5:46 PM
Gravatar I agree with Grimm's brother that the 15 is better than the 23. That's hard to say because they're both so good. Like beautiful women--you want them both, but you just like one a bit more than the other. The 23 is almost too cloying while the 15 still has bite and edge. I recommend buying them both and enjoying them on different occasions--always neat.

# re: Rum Review: Ron Zacapa Centenario

Left by Tom at 10/27/2008 6:30 PM
Gravatar Im not really a rum connosieur per say but i've had some rums out there. My favorite is Ron Abuelo Añejo but i also like Ron Botran for more relaxed occasions. Any opinions?

# re: Rum Review: Ron Zacapa Centenario

Left by Rum Virgin at 12/11/2008 4:49 PM
Gravatar Thanks for the great review. My dad is really into rums, and he loves Pyrat. I have a friend who used to make rums in Hawaii and he highly recommended this to me (of course he said the 25 yr is better). I would like to get this for my dad for xmas. Where do you recommend getting it for the best price? Thx!

# re: Rum Review: Ron Zacapa Centenario

Left by Rum Virgin at 12/11/2008 5:09 PM
Gravatar Sorry I meant where can I get Zacapa 23? Thx

# re: Rum Review: Ron Zacapa Centenario

Left by loz at 12/20/2008 4:53 AM
Gravatar how's this different to the gran reserva? also confused about the solera system as when used for sherry is for balancing good and bad years, not topping up because of evaporation, and if its 23 yrs old its 23 yrs old not youngerhere i'm confused

# re: Rum Review: Ron Zacapa Centenario

Left by Lena at 1/5/2009 7:35 AM
Gravatar I came home from Guatemala this summer with a bottle of rum I bought just to have as a souvenir of my trip. Little did I know that I had stumbled on to something wonderful. It is so good my friends and I have had it straight on a little ice, just sipping to enjoy it better and longer. Just wish I could get me hands on some more!

# re: Rum Review: Ron Zacapa Centenario

Left by Matt Robold (Dood) at 1/5/2009 7:38 AM
Gravatar Lena,

It shouldn't be too hard to find Zacapa if you're here in the US (or in Canada or the UK). It's fairly widely available. If you can't find it at a local liquor store, check out some online stores and see if they'll ship to you. Zacapa is definitely a rum you should have on your shelf.

# re: Rum Review: Ron Zacapa Centenario

Left by John Brunette at 1/20/2009 7:06 PM
Gravatar Prior to taking a cruise to Mexico on a popular cruse line, I read your comments on RZ 23. To my suprise I found the rum (1L Bottles)in the duty free shop for $49.95 (USD). It sounds like I bought a great rum. My question is did I get a good price?

# re: Rum Review: Ron Zacapa Centenario

Left by Matt Robold (Dood) at 1/21/2009 7:02 AM
Gravatar Hi John,

A 750mL bottle here in the States should run you about $35-$40US. Since you got a 1L bottle, I'd say you were on the high side, but not excessively so. I certainly wouldn't consider it a deal though.

Be sure to open that bottle up and let me know what you think!

# re: Rum Review: Ron Zacapa Centenario

Left by RyPay at 1/26/2009 4:43 PM
Gravatar Had the RZ23 this weekend for the first time. A friend brought it back from Guatemala and forced me to try it neat. I can honestly say it was the smoothest rum I have ever had. It bordered on a dessert wine. Came across this site looking to see where I could buy it. has anyone had RZ XO? About twice the price but after trying the RZ23, I am curious to give it a try.

# re: Rum Review: Ron Zacapa Centenario

Left by Alex at 2/8/2009 2:45 PM
Gravatar At "Tom":

Ron Botran and Zacapa are made by the same family/company.

I assume Botran is the little brother/sister of Zacapa. Botran is good, but not great. Still a great bargain either way!

# re: Rum Review: Ron Zacapa Centenario

Left by BushMaster at 2/9/2009 2:33 PM
Gravatar Wow what a wonderful tasting rum. Ron Z has surpassed my expectations and is now my favorite rum by a long shot. Mixed with coke Ron Z is sneaky, Straight up Ron Z is delicious. Nice review and thanks for the new friend!

# re: Rum Review: Ron Zacapa Centenario

Left by George at 3/7/2009 5:12 PM
Gravatar Amazing rum. My dad was born in Guatemala and I bought a bottle when he came to visit. Drank half the bottle with him and watched soccer. Great memory.

# re: Rum Review: Ron Zacapa Centenario

Left by The Skipper at 3/9/2009 8:45 PM
Gravatar Hola from Guatemala,

First, I am not even close to being a connosieur of anything, let alone Ron"

At this moment I am in Guatemala for my second year @ 2 yrs for 3 months at a time.

Last year I got introduced to Zacapa 23 and I find it to be the perfect "sipping rum". I also enjoy quite readily Zacapa "XO". Also, a very fine "sipping rum". However, other than the fancy decanter and price I find no difference in taste. (Remember, I am not a sophiticated rum drinker.) But, as I said both seem very good to me.

For the difference in price is there a difference in quality??? Or, am I just paying for a fancy bottle?

Along, those same lines of thought "Ron Botron" 12 is muy bueno (I don't know the fancy words to describe it) Ron made by the same company. For a third of the price ($9.50) maybe cheaper it is one I am proud to always have on hand!

Any comments appreciated!

The Skipper



# re: Rum Review: Ron Zacapa Centenario

Left by darkNstormy at 3/25/2009 10:26 PM
Gravatar Where would you rank El Dorado...been drinking it for years since High School. It is a Guyanese rum also not an island but formerly associated with the British West Indies.

# re: Rum Review: Ron Zacapa Centenario

Left by Matt Robold (RumDood) at 3/26/2009 6:59 AM
Gravatar Depends on which El Dorado product you're referring to. I did review El Dorado 15 Year Old: rumdood.com/.../...view-el-dorado-15-year-old.aspx

# re: Rum Review: Ron Zacapa Centenario

Left by Jacob at 3/31/2009 1:11 AM
Gravatar Hey Matt! I came across this old post of yours on Slashfood today, and coincidentally I tried this rum for the first time last week. Quite the eye-opening experience! It was incredibly tasty.

# re: Rum Review: Ron Zacapa Centenario

Left by harmony at 5/8/2009 11:37 AM
Gravatar i love this rum. i'm a captain morgan fan for years. but after a sip of ron centenario anejo. i was hooked for life. there is no comparison to this nector. it's so deep and complex as you mentioned. just an awesome find.

# re: Rum Review: Ron Zacapa Centenario

Left by VanHorssen at 5/13/2009 2:24 PM
Gravatar To RumRunner,

How can you compare "women" between 15 and 23 years?

# re: Rum Review: Ron Zacapa Centenario

Left by hills at 5/16/2009 4:24 PM
Gravatar Greed ruins another good thing. Suddenly they have changed the way they sell this rum in the United States. I am so mad, they're still charging the same $40-$45 per bottle even though it's not the same.

The change has come this year as the distributor in Los Angeles now mixes the 23 year rum with 6 year rum into something called Solera Grand Reserve and it's undrinkable. I'm not drinking Zacapa rum anymore until they bring the original Centenario 23 year back. Don't drink this rum. Boycott Zacapa.

# re: Rum Review: Ron Zacapa Centenario

Left by Scott Cryer at 6/18/2009 9:56 AM
Gravatar I was lucky enough to have a friend bring me back a bottle of Ron Zacapa "Straight from the cask" last month from the duty free in Punta Cana, Dominican Republic. It is simply the finest alchoholic beverage I have ever tasted. Everything the Rum Dood has said it sooooo true. Problem is, I cannot seem to find it anywhere in Canada where I am from. I can't even find web sites who deliever to Canada. If anyone has some insight into this I'd really appreciate. I've been savoring the last 2 ounces in the bottle and need more!
Cheers from Toronto, Scott

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